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Minor in Visual Communication

The Minor in Visual Communication at AUD is a one year foundation program which allows students to explore the general field of visual communication

Duration
18 credit-hours

PROGRAM OVERVIEW

The Minor in Visual Communication at AUD is a one year foundation program which allows students to explore the general field of visual communication. During the course, students can focus on one specific area of interest or investigate several disciplines, with core subjects including 2D design, art history and digital media.

The Minor can also be added as a secondary focus of study for Bachelor in Visual Communication students, allowing them to enhance their knowledge without the responsibility of a major, and providing an alternative option for their chosen career path.

Delivering a breadth of knowledge and base-level understanding of the field, the Minor in Visual Communication is the ideal program for those looking to progress to the more advanced Bachelor in Visual Communication degree.

Program Details

The Minor is divided into two programs.

Students in programs other than Bachelor in Visual Communication

Up to two courses from a student’s General Electives may be counted towards fulfilling the requirements for the Minor in Visual Communication program. There is also the option of completing a Minor in Digital Media.

Students are responsible for completing all course prerequisites.

In addition to university-wide degree requirements, students must complete 18 credit hours divided as follows:

Minor in Visual Communication

Requirements

 

Credit Hours

Minor Core

   

ARTS 200

History of Art I

3

VCCC 101

Basic Principles of 2D Design

3

VCCC 104

Freehand Drawing I

3

Minor Electives

 

 

 

Choose from any of the Foundation, Core, Major options, or Professional Electives list

9

Total Minor Requirements

 

18


Minor in Digital Media

Requirements

 

Credit Hours

Minor Core

   

VCCC 105

Computer Graphics I

3

VCCC 205

Computer Graphics II

3

 

 

 

Minor Electives

 

 

 

Choose from any of the Department of Visual Communication Digital Media courses

12

Total Minor Requirements

 

18


Bachelor in Visual Communication (B.F.A.) students

Up to two courses from a student’s Major or General Electives may be counted towards fulfilling the requirements for the Minor in Visual Communication program.

Students are responsible for completing all course prerequisites.

In addition to university-wide degree requirements, students must complete six courses, equivalent to 18 credit hours from the following options:

Minor Options

 

Credit Hours

VCAD, AIMC 201, MKTG 201

Minor in Advertising – any six advertising courses

18

VCDM

Minor in Digital Media – any six digital media courses

18

VCGD

Minor in Graphic Design – any six graphic design courses

18

VCPH

Minor in Photography – any six photography courses

18

VCST

Minor in Studio Art – any six studio art courses

18

Total Minor Requirements

 

18

e-Brochure

SAAD Minor Programs
view the e-brochure

Facilities

  • Well-equipped and advanced studios and lecture rooms.
  • Fully equipped 3-D studio
  • Laptop classroom with multimedia presentation equipment, surround sound system, 27inch Apple monitors, and a large HD TV with the ability to stream to/from Apple computers and devices;
  • Fully equipped print making studio;
  • VC Studio for painting and freehand drawing courses;
  • Darkroom lab;
  • Hybrid media studio;
  • Computer lab with 20 Apple 27inch iMac, fully equipped with the latest design and animation software such as Adobe CC, Maxon Cinema 4D, etc.; •
  • Rotunda Gallery - fully equipped exhibition space;
  • State-of-the-art multipurpose editing suites, equipped with the latest top of the range Apple MacPro Computers with dual displays, Thunderbolt 2 external raid storage, Pro Audio, Video, Interactive and Animation software and hardware;
  • Extensive printing facilities containing A3 color printers, A3 mini plotter and A0 format color printer;
  • Resource Center, stocked with the latest 4K digital cameras, sound and lighting equipment;
  • Commercial print shop located in the Student Center building.

ADMISSIONS ENTRY

All applying students must have:

  • A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body;
  • International TOEFL®or Academic IELTSTM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE;
  • The University administers the ACCUPLACERTM Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.

 Students should consult with the Admissions Office for further details at admissions@aud.edu

FACULTY

Chair of the Department of Visual Communication and Associate Professor of Studio Art
Michael Rice
Biography
Professor of Advertising and Outreach Coordinator
Dina Faour
Biography
Associate Professor of Digital Media
Hendrik Wahl
Biography
Assistant Professor of Digital Media
Serena Abou Daher
Biography
Assistant Professor of Graphic Design
Laura Bakalka
Biography
Assistant Professor of Visual Communication
Darrel Lloyd Perkins
Biography

STAFF

Administrative Assistant, Visual Communication
Maria Mascarina
Biography
Administrative Assistant, School of Architecture, Art and Design
Leila Darwiche
Biography