IAA Certificate in Marketing Communications

Providing the foundations and cross-border qualifications to succeed in the competitive global market

39-credit hours


Program Overview

The International Advertising Association (IAA) in New York is a unique strategic institution that champions the common interests of all marketing and advertising disciplines worldwide. It is a recognized global industry body incorporating advertisers, media companies, advertising and interactive agencies, direct marketing firms and even individual practitioners.

Every student graduating in the Bachelor of Fine Arts in Visual Communication (B.F.A.) majoring in Advertising, and the Bachelor of Business Administration (B.B.A.) majoring in Advertising and Integrated Marketing Communications programs will receive an IAA Certificate in Marketing Communications in addition to their AUD degree.

Program Details

The IAA Certificate in Marketing Communications is a 39-credit hour program taught by several current and past practitioners in the marketing field.

Students already completing the following degrees will automatically receive the Certificate upon graduation.


AUD’s School of Business provides its students with the following facilities:

  • 11 regular classrooms, three computer labs, four theater style classrooms, student lounge, conference room and stock trading room;
  • Regular classrooms vary in size and can accommodate anything from 20 to 44 students;
  • The AUD/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room with 18 seats, a venue for concurrent break-out sessions in separate groups of three teams (six members in each),  a class-room conducive for group discussions or formal lectures, and includes a 87-inch smart screen, connected to local and external cloud systems;
  • Stock trading room has a seating capacity of 35 and large screens with trading terminals for students to simulate stock trading;

All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and audio speakers.


Students should consult with the Admissions Office for further details at


Chair of the Department of Management and Marketing, Assistant Professor of Marketing, and Accreditation Lead
Farah Arkadan
Associate Professor of Marketing
Mohammad S. Obeidat
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