Program Overview

The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) should be considered by every media professional looking to understand, predict and manage change, in the constantly evolving media industry.

Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. Students in the M.A. program will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

• Assess the current media landscape in its diverse technological, entrepreneurial, behavioral, cultural and ethical aspects.
• Compose theoretical and practical frameworks about the use of social and digital media in marketing strategies to engage audiences.
• Create innovative management strategies to explore new opportunities and solve problems in the Creative Industries.
• Develop impactful, ethical and sustainable management and leadership practices in the field of contemporary media.
• Formulate innovative digital marketing and branding strategies based on primary and secondary data analysis and current research methods that support effective decision-making.
• Appraise the opportunities and challenges in the media industry to create sustainable solutions through digital prototypes.

Program Details

The M.A. in LICM is a two-year, 30 credit hours (ten courses at three credit hours each) professional program. As students advance through the program, courses increase in complexity and focus on leadership, marketing, business models, and management of innovations in relation to contemporary media. After the first year of the program, certain courses will be offered every semester allowing students to proceed with their studies at the pace they want.

The M.A. program includes 6-credit hours for the Capstone project, which can be developed individually or in small groups.

For further details refer to our view the e-brochure.

Facilities

At MBRSC, we provide our students with state-of-the-art facilities to assist them in the completion of their tasks/projects, including:

• Fully equipped, soundproof TV studio and control room with three cameras, lighting, vision and audio mixers, lighting console and a multi-viewer screen;
• Access to full camera kits including HD cameras, lighting and sound equipment;
• 36-station, Mac Computer Labs and individual editing suites that run Avid™ editing software;
• Global classroom that serves as a high-technology medium for lectures by the most accomplished media academicians and professionals from around the world;
• 36-seat screening room equipped with a high-definition projector and surround sound system.

ADMISSIONS ENTRY

All applying students must have:

• An undergraduate degree from an accredited national or regional institutional body, achieving a 3.00 GPA or better in undergraduate study.
• International TOEFL^®or Academic IELTS^TM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.

Students should consult with the Admissions Office for further details or admissions@aud.edu

FACULTY

STAFF