Associate Professor of Digital Production and Storytelling
Mohammed Bin Rashid School for Communication
Ph.D. in Film Studies and Visual Culture, University of Antwerp (Belgium)
M.F.A. in Film Directing, The Red Sea Institute for Cinematic Arts (Jordan)
B.F.A. in Design Arts, The University of Jordan (Jordan)
Dr. Fadi Haddad is an Associate Professor of Production and Storytelling. He joined the Mohammed Bin Rashid School for Communication in 2012 as an Assistant Professor bringing with him a diverse expertise in the filmmaking industry spanning various facets of screenwriting and production. His work bridges the gap between practical storytelling and scholarly research, with a focus on screenwriting and production, particularly within the context of Arab television and transnational TV series. His research explores the evolution of storytelling practices, examining how narrative forms in contemporary Arabic TV have transformed in the age of globalization. He has also published numerous qualitative analyses, focusing on screenplay development practices in the Arab world. Dr. Haddad’s teaching philosophy is rooted in merging real-world industry practices with academic rigor, providing students with a comprehensive understanding of storytelling as both a craft and a cultural tool.
In addition to his academic work, Dr. Haddad offers story development consulting services for film and TV projects. Furthermore, he is currently leading a podcast project, “Talfaza,” which critically examines Arabic TV series from the 1990s and beyond, exploring their lasting cultural influence.
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