The Office of Communications works with the academic and administrative Offices at AUD, as well as with external bodies, to position the university as a leading institution of higher learning in the Gulf.
Specifically, the Office manages AUD’s marketing communications efforts in order to enhance awareness of the university’s academic and extracurricular programs and events as a means of leveraging AUD’s institutional image.
The Mission of the Office of Communications, is to oversee marketing, communications operations and build awareness, create identity and foster relationships for AUD among the university’s key constituencies. Traditional and leading-edge media, as well as other forms of outreach, are used for this purpose. Communications activity, in both form and substance, is consistent with AUD’s Mission.
- To increase AUD’s brand awareness in the UAE and internationally to key audience and stakeholders: current and prospective students; current and prospective faculty and staff; government entities; employers; alumni; schools and other institutions of higher learning; accrediting bodies);
- To inform its multiple target audiences of news and updates relevant to their interest: Internal and external events on campus, key achievements, student and faculty success stories, exclusive activities and workshops, new programs and courses that serve to enhance AUD’s Mission and Purpose-related goals; and,
- To engage key stakeholders on an on-going basis through these activities, events and programs.
The services provided by the Office of Communications at the American University in Dubai include the following:
- Media Relations
- Event Management
- Promotions and Advertising
- Website Management
- Public Relations
Requests for permission to reproduce the AUD logo, name, photographic materials, and/or any university-related content, requests to conduct interviews of faculty, staff or students, and requests for filming on campus, should all be addressed to AUD’s Office of Communications at firstname.lastname@example.org
Filming/Photography on Campus
Requests for permission to film on campus should be addressed to the Office of Communications at email@example.com. The “AUD Filming/Photography on Campus Authorization Form” must be signed.
Use of AUD Marks/Logo Guidelines
The usage and placement of AUD marks (logos, seals, etc.), name, images and/or any other university-related content shall not be reproduced, republished, redistributed, sold, licensed, manipulated, transferred, digitally transmitted, or copied in whole, or in part, in any manner, or by way of any media production, to any individual, or corporate entity, without the prior written consent of the AUD Office of Communications and payment of the appropriate royalty for reuse, should the latter be deemed necessary by the university’s Administration.
AUD Social Media Channels
The Office of Communications maintains all of AUD’s social media channels including:
Use of AUD Social Media Channels
AUD’s social media profiles have been created to share news and events about the university and its community.
Postings, Feedback and Criticism: While feedback and criticism are always welcome, they need to be constructive. No political, religious, racist, commercial, sexual, alcohol and tobacco-related or potentially offensive content may be posted on any of AUD’s social media accounts. Material, including but not limited to comments, photos, videos, or Internet links, deemed offensive will immediately be deleted; and the person and/or company will be blocked and may be reported.
Advertising and Promotions (Anti-Spam):
Only promotions and advertising pertaining to the AUD Community are welcome, companies wishing to advertise on AUD’s social media channels, should contact firstname.lastname@example.org
. Abuse on any of AUD’s social media accounts will be considered as spam and dealt with accordingly. Advertising and promotions deemed as spam will immediately be deleted, and the person and/or company will be blocked and possibly reported.
Uploading videos: A procedure for uploading video content to official AUD channels, including but not limited to YouTube®
, is in place and must be strictly followed. AUD is very clear on what is considered unacceptable content and very mindful of copyright infringements.
Reporters wishing to conduct interviews with members of the AUD Community, write stories involving the university, or requesting information, need to address their queries to the Office of Communications at email@example.com