Department of Management and Marketing

B.B.A. Major in Marketing

The Marketing major focuses on providing students with a solid understanding of the processes by which customers are both acquired and retained by companies. Students who possess broad interpersonal and communications skills, who value logic and creativity, as well as students who are entrepreneurial in nature, consider marketing to be the venue in which those interests may be pursued.

B.B.A. Major in Advertising and Integrated Marketing Communications

The Marketing Communications major may be best suited for those students with an interest in the communication aspects of marketing. Unlike traditional advertising, Marketing Communications focuses on comprehensive brand development through creative execution of messages, data-driven communication analysis, sales promotion, public relations, event sponsorship, and effective media management.

Marketing and Marketing Communications majors may seek employment in market research, brand management, advertising, promotions, and public relations.

For further details on Bachelor of Business Administration (B.B.A.) click here.

IAA Certificate in Marketing Communications

The International Advertising Association (IAA) in New York is a unique strategic institution that champions the common interests of all marketing and advertising disciplines worldwide.  It is a recognized global industry body incorporating advertisers, media companies, advertising and interactive agencies, direct marketing firms and even individual practitioners.

For further details on IAA Certificate in Marketing Communications click here.

B.B.A. Major in Management

The Management major provides students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making as well as qualitative aspects including Leadership, Change and Innovation, and Organizational Behavior. Our graduates deal effectively with operational issues but they also possess strong skills of analysis and synthesis that help them tackle complex and unique challenges requiring in-depth understanding of not only events that occur but, crucially, how and why such events happen. Graduates of the Management Program are the managers of the future, ready to climb the corporate ladder.

Management students are well- prepared for entry-level positions within public and private companies of various sizes. Those students may also seek employment as general managers, human resource managers, sales managers, research associates, and business consultants.

For further details on Bachelor of Business Administration (B.B.A.) click here.

MMU International Progression Program

An opportunity to earn two degrees in four years. The International Progression Path in Business and Management (IPPBM) at American University in Dubai.

For further details on MMU International Progression Program click here.

Master of Arts In Intellectual Property and Innovation Management (MA. IPIM)

A unique program offered in collaboration with Dubai Economy, Represented by The Commercial Control & Consumer Protection Department and Dubai Intellectual Property Training Center an initiative under Dubai Entrepreneurship Academy the Educational arm of Dubai SME.

For further details on Master of Arts In Intellectual Property and Innovation Management (MA. IPIM) click here.


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