Farah Arkadan

Chair of the Department of Management and Marketing, Assistant Professor of Marketing, and Accreditation Lead

School of Business

Department of Management and Marketing


Ph.D. in Leadership and Management, Cranfield University School of Management
MA. in Luxury Marketing Management, Istituto Europeo di Design
BA. in Business Administration, Rafik Hariri University

Dr. Farah Arkadan is an Assistant Professor of Marketing and Accreditation Lead at the School of Business in the American University in Dubai. She holds a Ph.D. from Cranfield School of Management in the UK. Her research interests lie at the nexus of customer experience, organizational studies and marketing management. A key focus of her work is investigating organizational meanings and practices of customer experience management. Dr. Arkadan’s research has involved doing in-depth case studies with organizations in the retail and service sector, and in business-to- consumer and business-to-business contexts. She has conducted analysis on what makes for a winning customer experience based on her case studies in addition to more than one hundred organizations associated with the UK Customer Experience Awards. Dr. Arkadan has also published several teaching cases related to customer experience, retail and B2B marketing.

Dr. Arkadan has previously worked in the Global Service and Productivity team at Burberry headquarters in London. There she was involved in various strategic customer initiatives that aimed to deliver a leading physical and digital seamless luxury customer experience. She has lived in different parts of the USA, Europe, and the Middle East for work or study.

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