Communicating Visually – From Story-Telling to Story-Showing 

An exploration of how our communication has changed in the digital world and its effect on Sales, Marketing, PR and our everyday behavior by Mr. Jamal Al Mawed, Regional PR and Corporate Communiactions Manager for Rolls-Royce Motor Cars Limited, Middle East, Africa and India. 

Jamal oversees the brand’s communications (across traditional, broadcast and digital) across multiple continents and covering a wide range of languages. 

A Palestinian/Emirati/British hybrid, Jamal is a bilingual native English and Arabic speaker, with on-ground PR experience in over 25 countries including the UK, UAE, Kuwait, Qatar, Oman, Bahrain, Saudi Arabia, Lebanon, Syria, Jordan, Pakistan, Iran, Brazil, Chile, Nigeria, South Africa, India, Azerbaijan and Kazakhstan.

Aside from managing all aspects of regional and local outreach in these markets, including identification, selection and management of the different PR agencies handling each country, Jamal leads the brand’s digital communications across social media platforms that focus on visual communication, such as Instagram, YouTube and Snapchat.

Prior to joining Rolls-Royce, Jamal was Regional Director at DABO & CO, the leading independent communications consultancy in the Middle East (now known as Edelman DABO). In his five years at the agency, he directly oversaw the communications of their Luxury, Hospitality, Technology, Automotive, and Finance teams, handling multinational brands such as BMW, MINI, Rolls-Royce, The Ritz-Carlton, Hilton, HSBC, Julius Baer, Nokia and Canon, and helped lead them to a total of 15 MEPRA (Middle East Public Relations Association) Awards, a record for the region at the time.

He is a regular contributor to regional industry titles such as Campaign ME, Communicate, Gulf Marketing Review and Media Week (now discontinued), commentating on industry trends and best practices, and speaks regularly on 103.8 Dubai Eye’s as a panel expert discussing the week’s top stories. Jamal has also been hosted as a guest speaker on broadcast channels such as Al Hurra, Abu Dhabi FM, DM TV discussing the communications industry, and as a panelist for MEPRA PR debates and has been a regular guest lecturer at local universities.

In 2004 at the age of 18, Jamal was chosen to be a contestant on Dubai TV game show “Adha La Tithadda” where he defeated 7 older contestants in games of skill, language, athleticism, math proficiency and general knowledge to walk away with the jackpot prize of $15,000. He was the youngest contestant ever to win the show.

A sports enthusiast, Jamal enjoys playing, watching and talking football. Also an avid reader of books, he enjoys reading and writing poetry and short stories, and has been a frequent guest reviewer on Dubai Eye 103.8 FM’s ‘Talking of Books’ show.

Jamal enjoys travel and in addition to the countries he has visited within his work remit, he has also visited Switzerland, Italy, Austria, England, Germany, France, Turkey, Singapore, USA, Macedonia, South Korea, Serbia, Egypt and Malta.

This is a once in a while opportunity for our students to meet and interact with a dynamic young man, who holds a key position at one of the most prestigious brands in the world.