AUD Alumna Amna Al Habtoor Relaunching Arcadia

From rebranding to repacking, Arcadia will reposition itself with a new edge

Oct 27, 2019

When you think about the Middle East and fragrance, Amna Al Habtoor’s, AUD's 2010 Graphic Design Alumna, Arcadia always stands out. Launched in 2015 it has lead the way in breaking down both gender and cultural barriers when it comes to unisex scents. Now, Habtoor has turned her sights on relaunching the brand with a new edge. From rebranding and repacking the fragrances, she has also introduced a new website which will undoubtedly allow Arcadia to reach new locations across the globe.

Click here for full details on the Vogue Arabia article.