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Social Media Influencers Diploma Program

Dubai Press Club (DPC) and the MBRSC Start Social Media Influencers Diploma Program

Sep 08, 2019

Dubai Press Club (DPC) has announced that the Social Media Influencers Diploma Program, the region’s first accredited diploma program for social media influencers, has started on September 8.

Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC) of the American University in Dubai (AUD), the program seeks to train Arab social media influencers in strategic communications and enable them to produce effective content on social media platforms.

The Social Media Influencers Diploma Program feature six courses worth three credits each, offered over two semesters so that students can complete the program in eight months of study.

As a start, it will be offered to 100 active and aspiring social media influencers based in the UAE, in successive cohorts of 20 each.

On completion of the Program, participants will be able to use public speaking and presentation skills effectively, develop creative content for use on social media platforms, develop a social media strategy aligned with the UAE’s vision, understand the ethics and etiquette of social media in order to represent UAE citizens, and gain the conceptual knowledge and practical skills required to analyze news and detect fake news.

The Program will be delivered by the faculty of the Mohammed bin Rashid School for Communication at the AUD campus. They will be supported by adjunct faculty who are seasoned media professionals and by guest speakers who are notable social media influencers.

The Program, which was first announced in October 2018, aims to expand the professional knowledge of Arab social media influencers and enable them to produce innovative and effective content in a rapidly changing environment.

The Program was officially announced at the Arab Social Media Influencers Summit which was held on December 10, 2018 at Dubai World Trade Center under the patronage and with the attendance of HH Sheikh Mohammed Bin Rashid Al Maktoum. The American University in Dubai, through its Center for Executive Programs and Professional Services (CEPPS), signed an MOU with Dubai Press Club to launch a Social Media Influencers Diploma Program for UAE-based Arab social media influencers. The initiative aims to expand the professional knowledge of Arab social media influencers and enable them to produce innovative and effective content in a rapidly changing environment

Her Excellency Mona Al Marri, President of the Dubai Press Club, said: “The Program comes in line with Dubai’s vision to develop and empower talented individuals in various fields and enhance their role and contributions in the advancement of their communities. The launch of the first academic program of its kind in the Middle East and North Africa (MENA) region for social media influencers will have a direct positive impact on the media content being produced on social media platforms across the region.”

Al Marri added: “The Diploma Program was designed to be aligned with the objectives of the Arab Social Media Influencers’ Club (ASMIC), which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai three years ago. ASMIC has now become an important platform dedicated to enhancing the role of influencers and encouraging innovation and creativity in the different fields that influencers operate within.”

Al Marri further expressed her full appreciation to the MBRSC for developing the Program, which seeks to provide influencers with knowledge and technical skills that would enhance digital production. “In light of the growing impact and role of social media platforms on various levels, ensuring that these platforms provide reliable information and high-quality content is of great importance,” Al Marri said.

From his part, Ali Jabir, Dean of the Mohammed bin Rashid School for Communication, also expressed his appreciation for the partnership with Dubai Press Club to launch a diploma program that seeks to expand the professional knowledge of Arab social media influencers. He highlighted the importance of the Program and said it reflected MBRSC’s strategy and commitment to develop talent in the fields of media and communication.

Giving details about the Diploma Program, Jabir said: “The Program was developed by an elite group of university professors with different specializations in media, strategic communications, journalism and media innovation. The Program will cover all aspects of social media through six courses.” He added that every aspect of establishing a strong presence on social media including strategy, content creation and technology will also be addressed, giving the participants a rigorous grounding in the knowledge and skills required to become powerful influencers.