The title of Miss Nurgul’s presentation was “Essentials of Strategic Planning and Best Practice Marketing Examples in Johnson & Johnson”. She started first by presenting herself; professionally and personally. Following, she briefed the students about J&J portfolio, J&J competitive advantage along with its market share worldwide and in the MENA region. Moreover, she highlighted a crisis management situation that she faced while she was handling Russia and Turkey. She ended her presentation by a real-life example about transforming J&J from being a product-based company into a solution-based company.
The Key topics that the students learnt from the session:
Finally, she presented a case for the students for a best practice for change management, which was on Sultan Bin Abdul Aziz Humanitarian city.
The presentation was insightful. Students enjoyed it as well as gained new aspects and learnt new business terms. At the end, Ms. Nurgul promised the students to organize a field trip to J&J.
Following are some photos for the interesting presentation given by Miss Nurgul.