Dr. Mohammad Obeidat hosted a guest speaker, Mr. Manu Bajaj, a brand director at Procter & Gamble, to his global marketing class to talk about marketing strategy and its challenges. The objective of the session was to provide the students with practical insights into the real-world challenges they might face as marketeers and to offer creative solutions to those challenges.
Mr. Bajaj began the session by introducing himself and his career journey. He talked about his experience working in different roles at Procter & Gamble and how he managed to climb the corporate ladder to reach his current position as a brand director. He emphasized the importance of hard work, passion, and adaptability in achieving success in the marketing field.
Mr. Bajaj then moved on to the core topic of the session, which was marketing strategy. He presented various marketing cases and discussed the strategies that were used to solve the challenges faced by the companies. He also talked about the importance of understanding consumer behavior, identifying market trends, and creating a unique value proposition for the product or service.
The session was highly interactive, and the students actively participated by asking questions and sharing their opinions on the marketing cases presented. Mr. Bajaj encouraged the students to think critically and come up with innovative solutions to the challenges faced by the companies.
One of the highlights of the session was when Mr. Bajaj presented a case study on Procter & Gamble's "Thank You, Mom" campaign, which was launched during the 2012 Olympic Games. He explained how the campaign was designed to connect emotionally with the target audience and to showcase the role of mothers in shaping the lives of their children. The campaign was a huge success and generated a lot of positive feedback from consumers worldwide.
In addition to discussing marketing strategies, Mr. Bajaj also talked about the importance of building strong relationships with stakeholders, including customers, employees, suppliers, and partners. He emphasized the need for marketeers to be ethical and responsible in their marketing practices and to always put the customer first.
Overall, the event was a valuable learning experience for the students. It provided them with practical insights into the real-world challenges of marketing and offered creative solutions to those challenges.