Dr. Farah Arkadan's International Marketing class hosted Mattia Sala and Ziad Moghrabi from Soho Middle East. The company's brand portfolio includes brands such as %Arabica, IRO Paris, Cotton Citizen, and LA-based luxury fashion house, AMIRI. Mattia Sala is Regional Head of Retail and Operations for the Middle East and Ziad Moghrabi is the People and Culture Manager. Students received insights about the latest trends in retail and peculiarities across various markets including the US, Europe and the Middle East. Soho Middle East is partnering with AUD to offer business students internship and graduate program opportunities.