At the American University in Dubai (AUD), the university’s Entrepreneurship and Innovation Center (AEIC) is dedicated to fostering entrepreneurship, innovation, and inclusivity. One such inspiring example is a Dubai-based startup led by 24-year-old Pulkit Chopra. Chopra is an entrepreneur with cerebral palsy who, despite facing mobility challenges, has created a platform to promote and sell artwork by artists of determination.

With the support of AEIC, startups like this gain the tools, mentorship, and resources needed to transform visionary ideas into impactful businesses. The “Project Happiness” initiative not only provides artists with disabilities a means to showcase and monetize their talents but also challenges societal perceptions by proving that creativity and entrepreneurship know no bounds. The initiative offers greeting cards, framed artworks, block prints, and his signature pearl-beaded coasters. The support offered by AUD’s AEIC was instrumental in helping Chopra secure the necessary licenses and mentorship to take his venture to the next level.

By bridging the gap between artists of determination and the wider art market, this startup exemplifies how inclusive business models can empower marginalized communities. AEIC remains committed to nurturing such innovative ventures, ensuring that startups advocating for social change receive the visibility, support, and opportunities they need to thrive.

Through initiatives like this, AUD reinforces its commitment to an inclusive entrepreneurial ecosystem, encouraging students, alumni, and aspiring business leaders to develop solutions that create meaningful impact in diverse communities.