The Dubai Media Council announced the opening of applications for the Mohammed bin Rashid Scholarship for the 2026–2027 academic year, offering outstanding Emirati students the opportunity to pursue a fully funded undergraduate degree at the Mohammed Bin Rashid School for Communication at American University in Dubai.

Launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the scholarship reflects Dubai’s continued commitment to developing a new generation of Emirati media professionals capable of keeping pace with rapid transformations in the media sector, producing local media content aligned with global standards, and strengthening the UAE media’s influential presence on the international landscape.

Hosted at AUD’s Mohammed Bin Rashid School for Communication (MBRSC), the scholarship provides students access to one of the region’s leading media and communications education environments, with academic pathways in Journalism, Digital Production and Storytelling, and Game Design and Development.

The initiative aims to empower ambitious Emirati students with the creative, technical, and strategic capabilities required to succeed across today’s dynamic media ecosystem while contributing to the continued growth and global competitiveness of the UAE’s media sector.

Her Excellency Nehal Badri, Secretary General of the Dubai Media Council, said: “Our partnership with AUD’s Mohammed Bin Rashid School of Communication (MBRSC) aims to invest in the young talent that will shape the future of Emirati media and build an advanced national media ecosystem. We aim to equip aspiring professionals not only with technical skills but also the critical-thinking skills and creative tools needed to navigate a fast-changing media landscape.”

Hesham Al Olama, CEO of the Media Development Sector, Dubai Media Council, said: “Academic training forms a critical foundation for shaping creative media professionals. The industry has undergone a fundamental transformation in recent years, across its tools, methods, and channels, with emerging formats demanding a strong academic grounding to develop professionals capable of crafting an effective and impactful national narrative.”

Sophie Boutros, Executive Director of the Mohammed Bin Rashid School for Communication at American University in Dubai, highlighted:
“The Mohammed bin Rashid Scholarship continues to build talent for the UAE and the region with graduates making their mark in multiple sectors of the media landscape. Such a grand offering sets high achievers on the path of success and prepares them to become key contributors to the advancement of the media industry.”

Applications can be submitted through the website: https://scholarship.aud.edu.

The deadline for applications is 30 June 2026.