In the course VCDM 221 Introduction to Video Production, Digital Media students from the Visual Communication department at the American University in Dubai participated in a hands-on project, in collaboration with Dubai Ports, to produce a promotional video of the iconic Queen Elizabeth II hotel. This collaboration provided students with invaluable real-world experience, allowing them to apply their technical skills in video production, storytelling, and editing. Working in pairs, students were responsible for all aspects of production, from conceptualizing the narrative to shooting and editing the final video. To ensure they captured the essence of the venue, students were given a guided tour of the ship, allowing them to explore its unique features and historical significance, which they incorporated into their work.

The partnership with Dubai Ports was a fantastic opportunity for students to work with a professional client, gaining insights into industry practices and client relations while meeting specific project requirements. The successful collaboration allowed students to deliver a high-quality video that showcases their abilities in a professional setting, reinforcing the value of real-world collaborations in shaping their creative and technical development.

The final student-produced video can be found here: https://youtu.be/kjVnSKwfGic