Dr. Lance E. de Masi
Welcome to the American University in Dubai. You will hopefully find plenty of information contained On our website: the degree programs we offer, facts regarding AUD’s accreditation, our student services beyond the classroom, and facilities, administrators, faculty, staff and not forgetting the students who make up the university community.
The thread that links them all is AUD’s genuine American ethos, expressed nonetheless with consummate respect for its local habitat. The maintenance of high academic standards; an emphasis on innovative and critical thinking; the cultivation of curiosity and a spirit of inquiry; and the identification of the “whole person” as the target for human and cultural development are those factors which truly distinguish American education. It is significant that these are precisely the values which underpin the University’s identity. Furthermore, they account for the success of its graduates at home and abroad, a success that figures prominently in the University’s contribution to society.
I trust you find this journey through the world of AUD both informative and stimulating. At the very least, I hope it gives you something to think about…
Dr. Lance de Masi is the President of the American University in Dubai. His career bridges experience as an academic and practicing communications professional.
Prior to joining the University in 1997 as its Dean and Assistant Professor of Business Administration and Humanities (he had taught part-time at the University since its opening in 1995), Dr. de Masi held various high-level management positions in the US, Italy, Spain, Cyprus, the UK; and most recently, Dubai with IMPACT/BBDO advertising agency where he served for six years as Executive Vice President/Chief Operating Officer.
Dr. de Masi’s tenure as President of the university has witnessed AUD’s transformation from a small, start-up operation, to an institution of higher learning of substantial size and credible academic reputation.
Dr. de Masi holds Bachelor of Arts, Master of Arts and Master of Business Administration (Marketing) degrees, the latter two from Indiana University where in the mid-seventies he was an Associate Instructor. In 1997, he was granted a Doctor of Humane Letters degree by Schiller International University. Dr. de Masi’s articles and speeches on marketing and advertising-related disciplines are noteworthy for their candor, insight and passion for subject areas to which he has dedicated numerous years of ponderous consideration.
With the objective of remaining close to students and up-to-date in his academic discipline, Dr. de Masi offers a senior course in Marketing Communications each year. He served as President of the UAE Chapter of the International Advertising Association (IAA) for seven years, from 2007 to 2014.
While American by birth, Dr. de Masi is fluent in several languages. This is explained by his European ancestry, undergraduate and graduate work in European Language and Literature, and extended periods of residence in Europe.