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Dr. Lance de Masi

Role

PRESIDENT EMERITUS, BOARD MEMBER

Quote

AUD is truly a place that brings out the best in its constituents by reminding them of their potential, calling for a demonstration of capability and rewarding achievement.

PRESIDENT’S MESSAGE

PRESIDENT

Dr. Lance E. de Masi

Welcome to the American University in Dubai. You will hopefully find plenty of information contained On our website: the degree programs we offer, facts regarding AUD’s accreditation, our student services beyond the classroom, and facilities, administrators, faculty, staff and not forgetting the students who make up the university community. 

The thread that links them all is AUD’s genuine American ethos, expressed nonetheless with consummate respect for its local habitat. The maintenance of high academic standards; an emphasis on innovative and critical thinking; the cultivation of curiosity and a spirit of inquiry; and the identification of the “whole person” as the target for human and cultural development are those factors which truly distinguish American education. It is significant that these are precisely the values which underpin the University’s identity. Furthermore, they account for the success of its graduates at home and abroad, a success that figures prominently in the University’s contribution to society.

I trust you find this journey through the world of AUD both informative and stimulating. At the very least, I hope it gives you something to think about…

Biography

Dr. Lance de Masi is the President of the American University in Dubai. His career bridges experience as an academic and practicing communications professional.
Prior to joining the University in 1997 as its Dean and Assistant Professor of Business Administration and Humanities (he had taught part-time at the University since its opening in 1995), Dr. de Masi held various high-level management positions in the US, Italy, Spain, Cyprus, the UK; and most recently, Dubai with IMPACT/BBDO advertising agency where he served for six years as Executive Vice President/Chief Operating Officer.

Dr. de Masi’s tenure as President of the university has witnessed AUD’s transformation from a small, start-up operation, to an institution of higher learning of substantial size and credible academic reputation.
Dr. de Masi holds Bachelor of Arts, Master of Arts and Master of Business Administration (Marketing) degrees, the latter two from Indiana University where in the mid-seventies he was an Associate Instructor. In 1997, he was granted a Doctor of Humane Letters degree by Schiller International University. Dr. de Masi’s articles and speeches on marketing and advertising-related disciplines are noteworthy for their candor, insight and passion for subject areas to which he has dedicated numerous years of ponderous consideration.
With the objective of remaining close to students and up-to-date in his academic discipline, Dr. de Masi offers a senior course in Marketing Communications each year. He served as President of the UAE Chapter of the International Advertising Association (IAA) for seven years, from 2007 to 2014.
While American by birth, Dr. de Masi is fluent in several languages. This is explained by his European ancestry, undergraduate and graduate work in European Language and Literature, and extended periods of residence in Europe.

Latest News

AUD's 22nd Commencement Ceremony
May 12, 2019
Chair and Associate Professor of Architecture Exhibits His Art Work Project “Unconscious” In the Context of the Venice Art Biennale 2019
May 11, 2019
Higher Education Sports Federation Tournament
Apr 22, 2019
AUD Student Wins RTA Hackathon
Jan 01, 0001
Dr. Kachaamy’s FOOTPRINT OF SUCCESS
Jan 01, 0001
Future of Media
Apr 25, 2019
Georges Kachaamy's Rising Oases Float in the Air Defying Gravity
Jan 01, 0001
AUD 3D printing Workshop
Jan 01, 0001
Signed Search Cooperation
Apr 17, 2019
Dubai students win Loreal Brand Storm
Jan 01, 0001
archeatable
Mar 26, 2019
AUD students  win the Universiade Volleyball Championship
Jan 01, 0001
Trade Marketing and Merchandising in FMCG
May 28, 2019
Jan 01, 0001
Harvard College in Asia Program (HCAP)
Feb 17, 2019
University Welcomes US Consul General
Jan 01, 0001
International Universities Tournament Spring 2019
Jan 01, 0001
Mohamed Bin Rashid School for Communication Investigative Journalism and Short Film Competition
Jan 01, 0001
International Night 2019
Jan 01, 0001
The Future of Banking
Jan 01, 0001
VR EDUCATION
Jan 01, 0001
LIGHT & HEAVY - CUT & FOLD - CARVE & CAST
Jan 01, 0001
Month of Reading
Jan 01, 0001
AUD Sponsors Season 27 Horse Races
Jan 28, 2019
Launch of AUD's Literary Journal
Jan 01, 0001
AUD HOSTS ANNUAL SCHOOL SPORTS CHALLENGE
Jan 01, 0001
Al Awal AUD High Achievers Challenge 2019
Jan 01, 0001
AUD hosts the Higher Education Summit
Jan 01, 0001
AUD Receives Top 100 Ideas Award
Jan 01, 0001
Hosting the Harvard Model Congress 2019
Jan 01, 0001
AUD & Rotana Student Challenge.
Jan 01, 0001
CEPPS SIGNS MOU WITH JACOBSONS FOR JOINT CERTIFICATION COURSES IN CUSTOMER MANAGEMENT
Jan 01, 0001
Executive MBA program
Jan 01, 0001
AUD High Achievers Challenge
Jan 01, 0001
Jan 01, 0001
Training Course by Dr. Franklin
Jan 01, 0001
Poetry and Open Mic
Jan 01, 0001
Jan 01, 0001
Jan 01, 0001
Jan 01, 0001
Dr. Nader Speaks at Financial Markets Conference
Feb 04, 2019
AUD students publish their poetry
Jan 01, 0001
CEPPS and MBRSC Collaborate
Jan 01, 0001
ARCHITECTURE X FASHION
Jan 01, 0001
Blockchain- Re-Inventing Identity Management: Lecture by Mrs. Anne-Sophie Perret
Feb 21, 2019
AUD English Professor Dr. Sabbagh Releases Dubai Novella
Mar 05, 2019
DEPARTMENT OF MARKETING AND MARKETING COMMUNICATIONS NURGUL VATANSEVER VISIT TO MKTG 471 CLASS
Mar 06, 2019
Education for Employment Conference
Feb 27, 2019
The American University in Dubai Celebrates the Work of Students at the Yearly Architecture Senior Showcase
Apr 23, 2019
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Contact

Contact information

Sheikh Zayed Road P.O. Box 28282 Dubai United Arab Emirates

Phone +971 4 399 9000 Email info@aud.edu
For more information Phone +971 4 399 9000