The Bachelor of Business Administration. (B.B.A.) program at AUD provides students with the knowledge, skills and abilities needed to become effective and responsible managers and leaders in today’s global economy. The program prepares graduates for a wide range of careers in business-related fields and on to further graduate studies.
The Bachelor of Business Administration. (B.B.A.) program offers the following majors:
Upon completion of the degree program, students will have acquired:
The Bachelor of Business Administration (B.B.A.) at AUD is a 123 credit-hour, four year program.
The curriculum focuses on the foundations of business principles such as financial accounting, economics, business law and entrepreneurship before moving into one of five majors, depending on the area of interest.
The Bachelor of Business Administration (B.B.A.) is split into the following majors:
Preparing students for the exciting and challenging fields of accounting, the curricula is structured to cover core subjects such as Cost Accounting and Auditing, to elective pathways from Fraud Accounting and Forensic Accounting to Business Law.
Covering core subjects from Managerial Economics to Macroeconomics, students can then elect for more specialized subjects including Public Finance, Risk and Insurance, and Oil and Energy Economics.
The finance major covers all aspects of Corporate Finance, Financial Modelling and Investment and Portfolio Management, with electives in Money and Banking Commercial Banking and International Economics to name a few.
Providing students with a solid understanding of the marketing mix, core and elective subjects range from Sales Management and Consumer Behavior to Retail Management and E-marketing. This major should be considered for students who possess good communication skills, value logic and creativity, and may be entrepreneurial in nature.
Providing students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making as well as qualitative aspects including Leadership, Change and Innovation, and Organizational Behavior. Graduates of the Management Program are the managers of the future, ready to climb the corporate ladder.
Advertising and Integrated Marketing Communications
Unlike traditional advertising, this major is ideally suited to students with an interest in communications with a focus on comprehensive brand development from creative execution of messages, data-driven communication analysis and sales promotion, to public relations, event sponsorship and effective media management.
For the full course details and sequencing, click here.
AUD’s School of Business Administration provides its students with the following facilities:
All applying students must have:
Students should consult with the Admissions Office for further details at firstname.lastname@example.org.