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Elissar Toufaily

Associate Professor of Marketing

School of Business Administration

Ph.D. in Business Administration, University of Quebec in Montreal (UQAM joint doctoral program with HEC Montreal, McGill and Concordia), Canada
M.B.A., University of Quebec in Montreal, Canada
Master in Management (Accounting and Finance), Lebanese University, Lebanon
 
Elissar Toufaily joined AUD in September 2015 as Associate Professor of Marketing. She teaches courses related to marketing research, business research and quantitative data analysis.
 
Elissar has published several scientific articles, conference proceedings and research papers in international journals such as the Journal of Business Research, International Journal of Bank Marketing, Journal of Financial Services Marketing, Journal of Retailing and Consumer services, and Services industries Journal. She received different awards related to her research and teaching.
 
Her consulting and research work is related to Omni-channel consumers, multichannel retailing, CSR and mix communication as well as online consumer behavior in the financial and tourism industries.