The Marketing major focuses on providing students with a solid understanding of the processes by which customers are both acquired and retained by companies. Students who possess broad interpersonal and communications skills, who value logic and creativity, as well as students who are entrepreneurial in nature, consider marketing to be the venue in which those interests may be pursued.
The Marketing Communications major may be best suited for those students with an interest in the communication aspects of marketing. Unlike traditional advertising, Marketing Communications focuses on comprehensive brand development through creative execution of messages, data-driven communication analysis, sales promotion, public relations, event sponsorship, and effective media management.
CAREERS IN MARKETING & ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
Marketing and Marketing Communications majors may seek employment in market research, brand management, advertising, promotions, and public relations.
For further details on Bachelor of Business Administration (B.B.A.) click here.
The International Advertising Association (IAA) in New York is a unique strategic institution that champions the common interests of all marketing and advertising disciplines worldwide. It is a recognized global industry body incorporating advertisers, media companies, advertising and interactive agencies, direct marketing firms and even individual practitioners.
For further details on IAA Certificate in Marketing Communications click here.