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IAA Certificate in Marketing Communications

Providing the foundations and cross-border qualifications to succeed in the competitive global market

Duration
39-credit hours

COURSE OVERVIEW

The International Advertising Association (IAA) in New York is a unique strategic institution that champions the common interests of all marketing and advertising disciplines worldwide.  It is a recognized global industry body incorporating advertisers, media companies, advertising and interactive agencies, direct marketing firms and even individual practitioners.

Every student graduating in the Bachelor in Visual Communications (B.F.A.) - majoring in Advertising, and Advertising and Integrated Marketing Communications - and the Bachelor of Business Administration (B.B.A.) - majoring in Marketing – programs will receive an IAA Certificate in Marketing Communications in addition to their AUD degree.

The Certificate is also open to working professionals and candidates must choose to specialise by selecting from a Business or Creative track.

FACULTY

Chair, Department of Marketing & Assistant Professor of Marketing
Mohammad S. Obeidat
Biography
Associate Professor of Marketing
Elissar Toufaily
Biography

COURSE DETAILS

The IAA Certificate in Marketing Communications is an 39-credit hour program taught by several current and past practitioners in the marketing field.

Students already completing the following degrees with automatically receive the Certificate upon graduation.

  • Bachelor in Visual Communication (B.F.A.) - Advertising and Integrated Marketing Communications major
  • Bachelor of Business Administration (B.B.A.) - Advertising major

The Certificate is also open to working professionals who must have completed the required Major/other courses and (in the case of business students) pass the comprehensive exam.

All candidates must select from a Business or Creative track.

For the full course descriptions, certificate requirements and sequencing, click here.

Facilities

AUD’s School of Business Administration provides its students with the following facilities:

  • 11 regular classrooms, three computer labs, four theater style classrooms, student lounge, conference room and stock trading room;
  • Regular classrooms vary in size and can accommodate anything from 20 to 44 students;
  • The AUD/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room with 18 seats, a venue for concurrent break-out sessions in separate groups of three teams (six members in each),  a class-room conducive for group discussions or formal lectures, and includes a 87-inch smart screen, connected to local and external cloud systems;
  • Stock trading room has a seating capacity of 35 and large screens with trading terminals for students to simulate stock trading;

All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and audio speakers.

PROGRAM ENTRY

Students should consult with the Admissions Office for further details at admissions@aud.edu.

CAREER

At AUD our ultimate goals is to produce well-rounded, employable graduates, equipped with knowledge and experience of the workplace as well as a university degree.

We offer exciting opportunities for undergraduates and graduates looking to gain experience in a variety of different fields such as IT, design, research and business. If you have a desire to learn AND earn in a unique environment. You might be just what we’re looking for.

Contact us to find out more about how you can become part of the AUD workforce.

STAFF

Dean, School of Business Administration and Professor of Economics
Mohammed Abu-Ali
Biography
Associate Dean, School of Business Administration and Associate Professor of Management
Assaad Farah
Biography
Assistant Dean, School of Business Administration and Director of Student Recruitment
Raj Kapoor
Biography
EXECUTIVE ASSISTANT
Mahsa Rafati
Biography
ADMINISTRATIVE ASSISTANT
Lylyn Ungui
Biography