First Advisory Board Meeting of the Mohammed Bin Rashid School for Communication at AUD
Dated : May 15th, 2011
First Advisory Board Meeting of the Mohammed Bin Rashid School for Communication at AUD

The Mohammed Bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) met for the first time with its newly appointed Advisory Board Members on May 15, 2011 at AUD campus, coinciding with AUD’s fourteenth Commencement Exercises, where the School was graduating its first batch of students.

The MBRSC Advisory Board consists of prominent professionals, with the main role of advising the School's administration on matters relevant to the Communication and Information Studies program, and assisting the School in formulating and implementing its strategic priorities. The Board members also play an important role in setting program standards and providing feedback on MBRSC alumni positions in the market.

First Advisory Board Meeting of the Mohammed Bin Rashid School for Communication at AUD
From right to Left: Ms. Lina Matta, Sh. Pierre El Daher, Dr. Carol Moufarrej, Dean Ali Jaber, Dr. Elizabeth Daley, Mr. Osman Sultan, Mr. Sam Barnett, Mr. Philip Seib

Moreover, the Advisory Board is an integral component of the School's linkage to the media community. The members are:

  • Mr. AbdulHamid Juma, Chairman, Dubai International Film Festival
  • Dr. Bouthaina Shaaban, Minister, Political and Media Advisor at the Presidency, Syria
  • Mr. Dawood Al Sheryan, General Manager, MBC Group
  • Dr. Elizabeth M. Daley, Deanof School of Cinematic Arts, USC
  • Ms. Lina Matta, Media Consultant, Brown Hats Production, NY
  • Mr. Osman Sultan, CEO, du
  • Dr. Philip Seib, Director, Center on Public Diplomacy, USC
  • Sh. Pierre El Daher, CEO, LBC Group
  • Sh. Walid Al Ibrahim, Chairman, MBC Group

Mr. Ali Jaber, Dean of the Mohammed Bin Rashid School for Communication at AUD highlighted the fact that the School was keen on preparing its students to become expert media professionals for the region. He said: "This is why the school has adopted the unique approach of offering both Arabic and English tracks in its two majors, Journalism and Digital Production and Storytelling. At the same time, the MBRSC curriculum has been written in consultancy with the pioneers in this field, the Annenberg School of Communication and the School of Cinematic Arts at the University of Southern California."

Mr. Jaber then thanked the Advisory Board Members “for taking part in our first Advisory Board, and I am confident that their experience and knowledge will put the School in a leading position in the media industry.”

Dr. Carol Melhem-Moufarrej, Associate Dean at MBRSC said that: “The School is imminent on preparing its graduates to communicate using the tools of this global and digital age. We prepare our students to have the knowledge and the skills to say things in the most effective ways in the respective media platforms. Our graduates have impressed all the media companies where they had their internships and I have no doubt that they will make MBRSC proud in their future careers.”

Mr. Dawood Al Shirian, General Manager of MBC Group in KSA said: “All the Advisory Board Members and I thoroughly enjoyed hearing of the MBRSC student’s unique outlook on the ever changing media industry. The MBRSC is creating the future generation of media professionals whose skills and ideas will be in tune with the needs of the modern Arabic societies."

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