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FOLLOW AUD ON
MOHAMMED BIN RASHID SCHOOL FOR COMMUNICATION
  • *** AUD ID cards for new students will be available in the Registrar’s Office starting Sunday, September 17, 2017
  • *** Fall 2017 semester starts September 04, 2017 and ends December 21, 2017
ABOUT THE B.C.I.S.
Program Mission
The Bachelor of Communication and Information Studies program at the American University in Dubai prepares practitioners and scholars to work in twenty-first century media. Graduates will be proficient in areas ranging from ethics and media policy to writing and production skills. They will be committed to providing the public with media content that meets local and regional needs and is global in outlook and standard.
 
Program Goals
Graduates will:
  • Possess sophisticated communication skills, in Arabic and English, including the ability to comprehend and comment upon news coverage, elements of media business, and social responsibility of media;
  • Be proficient in storytelling using journalism, television, cinema and new media contexts;
  • Understand the theoretical and practical elements of the broad historical, cultural, economic, and technological foundations of mass media;
  • Appreciate the significance of ethical standards and behavior on the part of all institutions and individuals involved with mass media, including the public’s responsibility to understand the role of media and to wisely gather and disseminate information through the media;
  • Relate media theory and practice to fields such as politics, economics, law, business, information science, and the liberal arts;
  • Recognize the role of media as an element of individual and global cultures, with particular emphasis on respect for diversity related to race, gender, religion, ethnicity, and other personal characteristics and orientations.
 
Program Learning Outcomes
Students graduating from the B.C.I.S. program will be able to:
  • Identify and administer various media platforms to communicate with diverse audiences about a wide range of topics;
  • Analyze the complexities of information gathering, evaluate the credibility of sources and ensure the highest possible reliability of information provided to the public;
  • Demonstrate proficiency in production aesthetics, particularly in using digital media platforms, to provide various forms of media content to the public;
  • Determine and analyze elements of communication theory, including the societal responsibilities and professional practices of news, entertainment, and other media industries;
  • Identify various facets of issues, think independently and critically, and make informed judgments;
  • Determine the importance of media independence while recognizing legal and ethical principles that govern media practices;
  • Appreciate the value of lifelong learning about the constantly changing practices and influence of the mass media, and the importance of being able to innovate within the evolving world of media;
  • Recognize the importance of being able to interact with fellow media professionals and the larger public in ways that reflect sensitivity to diverse interests.
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