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FOLLOW AUD ON
MOHAMMED BIN RASHID SCHOOL FOR COMMUNICATION
  • *** AUD ID cards for new students will be available in the Registrar’s Office starting Sunday, September 17, 2017
  • *** Fall 2017 semester starts September 04, 2017 and ends December 21, 2017
Quality was on the mind of His Highness Sheikh Mohammed Bin Rashid Al Maktoum when he commissioned the establishment of the School of Communication within the American University in Dubai. Top quality in teaching, top students and the top curricula were the targets he set.
 
The challenge that has been placed on our shoulders is, therefore, tremendous, but with devotion, hard work and uncompromising love of the profession we can shoulder the responsibility.
The MBRSC, with valuable help from the experts at the University of Southern California, will become the beacon of communications studies in our region.

The School is oriented to fill the gaps that have historically marred the teaching of media in the Arab world. It will strive to graduate students who integrate immediately and instinctively into the working environment of a diversity of Arab media institutions.
For that purpose, AUD and MBRSC have set up programs to teach top-ranking students not only first class professional skills, but also to infuse their practical knowledge with civic values.
 
We are proud to announce that we have attracted some of the best minds to teach at the university. Our professors will expose students to all aspects of media and its relationship with politics, globalization and popular culture. They will dwell on the rise of new media, the arts, the nature of the audiences, and communications management.
 
We, at MBRSC, believe that all those who work in the field of communications are story tellers and that we are in the story-telling business. We believe in the need to train our students in how to be able to tell their own stories in the best way possible using the techniques of journalism and television, radio, cinema, online, games, and mobile media. We also believe that writing rests at the heart of story-telling. It is through the proper use of simple, yet rich diction that students will be able to translate their original thoughts, ideas, their trials and tribulations into stories. That is why the program’s Arabic track places a significant emphasis on the student’s proficiency in the Arabic language, while the English track on the English language.
 
Through inspiration, motivation and a superbly-enjoyable environment, our scholars will integrate liberal and professional teaching methods to provide knowledge to our students, while at the same time helping them acquire wisdom and insight, love of truth and beauty, moral discernment, understanding of self, and respect for and appreciation of others.
 
Ali M. Jaber
Dean, Mohammed Bin Rashid School For Communication
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