The School of Business Administration at the American University in Dubai is widely recognized by students and employers for its tradition of combining academic rigor with practical applications in teaching and research. It aims to provide "job ready" graduates with a range of skills and professional knowledge that is desired by employers.
The School has four Departments: Business and Economics, Finance and Accounting, Management, and Marketing and Marketing Communications. These Departments offer a range of courses at the undergraduate and graduate levels.
The School of Business Administration offers three programs, a Bachelor of Business Administration (B.B.A.) and a Master of Business Administration (M.B.A.) program, as well as the IAA Certificate in Marketing Communications. The curricula in both programs are rich in conceptual content; however, the primary emphasis of our educational experience is on equipping students with the applied skills and the professional and ethical perspectives necessary for success in the global marketplace.
Faculty members within the School of Business Administration are highly qualified professionals. They are in regular contact with the business community through research, consultancy, and professional associations. Their knowledge and experiences translate into a rigorous and intellectually rewarding environment for students.
Mission of the School
The mission of the School of Business Administration (SBA) is to provide UAE, GCC and international students with an American-style, forward-looking and career-oriented business education that fosters critical thinking, ethical awareness and cultural sensitivity in future global business leaders.
Goals of the School
To accomplish this, the School follows a set of broad-based goals:
Goal 1: To ensure the highest levels of student satisfaction with the School’s educational experience.
Goal 2: To ensure that the School’s educational programs are continually aligned with the employment needs of the market for business professionals.
Goal 3: To ensure the School’s sustainable growth through recruitment and retention of appropriately qualified faculty.
Goal 4: To provide faculty with a supportive environment that is conducive to their professional growth.
Goal 5: To continually enhance the School’s reputation and visibility through maintaining a close relationship with the business community.