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ADMISSIONS
  • *** Administration office hours are 8am - 5pm
  • *** AUD ID cards for new students will be available in the Registrar’s Office starting Sunday, September 17, 2017
  • *** Fall 2017 semester starts September 04, 2017 and ends December 21, 2017
IAA CERTIFICATE IN MARKETING COMMUNICATIONS
The Advertising and Integrated Marketing Communications and Advertising Majors offered by the School of Business Administration and Visual Communication Department lead to the degrees of B.B.A. and B.F.A. respectively. The requirements for these degrees are detailed in the appropriate sections.
 
As these programs are accredited by the IAA in New York, students who complete degree requirements receive upon graduation an IAA Certificate in Marketing Communications in addition to their AUD degree. This is an internationally recognized Certificate which reflects that the student’s undergraduate program meets IAA requirements. Several current and past practitioners teach in AUD’s program, ensuring that curricula remain up-to-date and that students have ample contact with the marketing communications industry prior to graduation. An internship is required of all candidates for the B.B.A./B.F.A. degrees.
 
B.B.A. students should note that in addition to successfully completing their course work, a passing grade on a comprehensive exam is required to obtain the Diploma. This exam, which covers the material in all course work of the AIMC Major, is given twice annually (November and June); and Certificate candidates must sit for the exam either concurrent with or immediately subsequent to fulfillment of their degree requirements. Students who fail the exam the first time will only be permitted to sit for it the next time it is offered.
 
Pursuance of the Certificate is also open to working professionals who must complete the required Major/other courses and (in the case of business students) pass the comprehensive exam. Courses taken at another university may count towards the Certificate.
 
Business Track
All candidates for the IAA Certificate in Marketing Communications must complete the following:
 
Courses
Credit Hours
MKTG 371
E-Marketing or
 -
AIMC 201 Principles of Advertising and Integrated Marketing Communications 3
AIMC 491
Special Topics in IMC
3
AIMC 331 Historic and Contemporary Issues in Advertising and IMC
3
AIMC 401
Creative Strategy and Rhetoric
 3
AIMC 411
Media Planning
3
AIMC 421
Strategic Planning and Measurement for Advertising and IMC
3
AIMC 431
Campaign Development and Evaluation
3
AIMC 481
Study Internship
3
BUSI 201 Business Communications 3
BUSI 321 Business in the International Environment 3
MGMT 499
Strategic Management
3
MKTG 201
Principles of Marketing
3
MKTG 401
Consumer Behavior
3
Total Requirements
39
 
Creative Track
All candidates for the IAA Certificate in Marketing Communications must complete the following:
 
Courses
Credit Hours
AIMC 201
Principles of Advertising and Integrated Marketing Communications
3
AIMC 421
Strategic Planning and Measurement for Advertising and IMC
3
AIMC 431
Campaign Development and Evaluation
3
BUSI 101 Introduction to Business 3
MKTG 201
Principles of Marketing
3
VCAD 202
History of Advertising
3
VCAD 251
Visualization in Advertising
3
VCAD 301
Typography in Advertising
3
VCAD 302
Layout in Advertising
3
VCAD 351
Copywriting in Advertising
3
VCAD 352
Execution, Production and Presentation
3
VCAD 353
IMC Creative Conception
3
VCDM 201
Fundamentals of Web Design
3
Total Requirements
39
 
Several of the above courses have prerequisites. Students should consult the Undergraduate Catalog or the webpages for details. These may be waived provided that a candidate’s academic experience indicates the level of prior preparation required to follow the course without handicap. The Chair of the Visual Communication Department will make the decision regarding prerequisite waivers (if any).
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