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DESTINATION DUBAI
Proud to be AUD
The university offers a high level of education that is well respected in the community and a plus on any résumé. I totally agree with AUD’s slogan “where potential is turned into success”. Talented teachers, who possess valuable industry experience, deliver an extremely high standard of education, enabling students to receive the best academic knowledge that’s relevant in the real world. Working and studying at the same time helped me to unlock my potential and this was reflected in my career development at DTCM.

There’s nothing more rewarding than promoting your city on an international level. That’s according to Abdulla Yousuf, a former AUD student, who completed his Business Administration bachelor’s and master’s degrees in 2010 and 2012 respectively.
 
Abdulla currently works at the Department of Tourism and Commerce Marketing (DTCM) in the Dubai Business Events (DBE) department. He recruits both individuals and organizations to help bid for international conferences, an area that DBE aims to grow significantly over the next four years.
 
With Dubai’s strategic roadmap – Tourism Vision 2020 – firmly in place, Abdulla is passionate about his role and contribution towards the future of the emirate.
 
DTCM offers great opportunities for Emiratis who want to invest their skills and knowledge in an interesting industry. There is nothing more fun than promoting Dubai in the international market,” he says.
 
Tourism Vision 2020 aims to attract more than 20 million visitors per year to the city by 2020. It is a very interesting time as we work on different initiatives to help fulfill that goal.”
 
Results-driven and a team player, Abdulla typically spends his day meeting key decision makers from government and non-government organizations, helping to transform Dubai into a regional knowledge hub – one of the department’s key objectives.
 
Frequently traveling and meeting people from all over the world, Abdulla has the privilege of talking at length about his country’s success and its great future. As influential a life as he may lead, he accredits his professional success to his world-class university education.
 
Recognizing the strong reputation of AUD’s School of Business Administration, he studied for his bachelor’s and subsequently for his master’s degree while working full time at DTCM.
The level of attendance at AUD’s graduation ceremonies and Dubai government’s attention to the event indicate how prestigious the university is,” he says. “If AUD were to start offering Ph.D. programs, I would choose to study there again.
 
While Abdulla recognizes the talents of all AUD teachers, there is one person in particular he considers key to his success: Dean of the Business School Administration, Dr. Mohammed Abu Ali.
 
He encouraged me to take more economics courses and I will never regret that,” explains Abdulla. “It was crucial to concentrate on economics especially at that time as the global economic crisis had just hit. We were lucky because we had live case studies to analyze and so things started to make sense.”
 
According to Abdulla, all the extra hours spent in AUD’s library were worthwhile, especially after graduation and upon entering the business world.
 
To graduates, my advice is to choose a job that you like, not a job that offers the highest salary,” he says. “And if you like tourism… join us at DTCM!
 
Also, for alumni, don’t disconnect yourself from AUD faculty; take advantage of your former teachers’ extensive experience and talk to them. They might have useful advice to help solve a business problem.
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