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Mohammed Bin Rashid School for Communication - Course Description
RTVC 340
RTVC 442/JOUR 442
RTVC 446
RTVC 448
RTVC 450
RTVC 460/JOUR 460
RTVC 470
RTVC 475/JOUR 475
 
CISP 111 INTRODUCTION TO MASS COMMUNICATION

Evolution of the major electronic media institutions of radio, television, cinema as social, political, economic, and vocational forces in society. Impact and development of new electronic communication technologies.

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CISP 114 MEDIA LITERACY

Content, effects, and influence of electronic media. Analytical and critical skills necessary to become a discerning user of television, radio, and the Internet. Application of visual, informational, and media literacy models.

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CISP 120 MEDIA AESTHETICS

Aesthetic consideration of television, film, and radio based upon an examination of fundamental image elements - light, space, time-motion, and sound. Note that we will concentrate on the aesthetics of television, with film and radio serving as contextual examples. This course is based upon the analysis of five principal fields of media aesthetics: light and color, two-dimensional space, three-dimensional space, time-motion, and sound.

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CISP 130 MEDIA, CULTURE AND SOCIETY

Functions, effects, and uses of public media; roles of media in affecting social, cultural, and political values; avenues of freedom and control in media; problems and opportunities presented by evolving media technology.

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CISP 210 MEDIA RESEARCH

Prerequisite: ENGL 102
Communication research. Acquiring and evaluating information and organizing the results into written form. Investigation of sources, methods, cataloging, philosophies of media research, and questions of reliability and validity.

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CISP 221 ETHICS AND RESPONSIBILITY IN MASS MEDIA

Concept of professionalism and roles of law and government, and individuals in determining ethical standards in the electronic media.

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CISP 230 INFORMATION TECHNOLOGY AND DIGITAL MEDIA

Introduction to the technology used by today’s journalists. Includes projects with Adobe Photoshop, Illustrator, InDesign, and Microsoft PowerPoint™, HTML.

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CISP 231 WRITING FOR MASS COMMUNICATION I

Prerequisite: CISP 210
Writing scripts for video productions, television and radio programs, public service announcements, commercials, and documentaries.

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CISP 236 LIFE ON TELEVISION & CINEMA: A CRITICAL VIEW

Elements of basic kinds of television programs: drama, sports, comedy, documentary, and variety; critical criteria for evaluating programs. This class is dedicated to the exploration of the elements of basic kinds of television programs.

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CISP 240 DIGITAL EDITING AND REPORTING I

Prerequisite: CISP 120
Use of the personal computer for video production, including software applications for program titling and image manipulation, machine control, and non-linear video editing.

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CISP 242 MEDIA PERFORMANCE

Writing and performance for electronic media; writing scripts for features, persuasive messages, informational programs, and drama; script analysis and development of performance skills for camera and microphone.

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CISP 244 DIGITAL STORYTELING I

Prerequisite: CISP 242
Technical and aesthetic elements of video field production and editing. Program conceptualization, pre-production, production, and post-production.

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CISP 311 INTERPERSONAL COMMUNICATION

Purposes that motivate interpersonal communication, characteristics of the verbal and non-verbal message forms employed, and effects of these patterns of interaction upon the persons involved.

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CISP 333 MEDIA MANAGEMENT

Prerequisite: CISP 210
Concepts, methods, and current practices in electronic media organization and management. Decision making, implementation approaches, and communication applications for the small electronic media operation. Resource allocation, facility design and operation, project management, operation scheduling, and quality control.

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CISP 342 INTERVIEWING PRINCIPLES

Prerequisite: CISP 231
Interviewing principles and practices, with emphasis on information gathering, selection, and persuasive interviews. Purposes and types of interviews, structure of interviews, and influence of communication patterns on interview outcomes.

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JOUR 323 INFORMATION GATHERING

Gathering of information by journalists and other mass communicators from various sources, such as interviewing, use of libraries, government documents, computerized databases, syndicated research, and business documents. Prepares communicators to conduct research and to assess and use material in media-related decision making.

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JOUR 335 JOURNALISM WRITING SKILLS

Prerequisite: CISP 231
This course is an introduction to the study and practice of gathering and writing information for news media. Students will develop sound news judgment and writing skills.

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JOUR 352 REPORTING

Prerequisite: JOUR 335
Advanced concepts of news gathering, interviewing, writing. This course is develops students’ skills as a reporters for print. Each student will choose a beat to cover for the rest of the semester, developing stories from the beat.

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JOUR 354 PHOTOJOURNALISM I

Prerequisite: CISP 120
A study of the fundamental skills of photojournalistic practice. Activities will cover basic film and digital camera use, basic scanning and Photoshop processes for producing photojournalistic images, and advanced elements of visual literacy in photojournalism.

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JOUR 441 INTRODUCTION TO RADIO/TELEVISION BROADCAST NEWS

Prerequisites: CISP 342, CISP 244, JOUR 335
This course will cover the techniques of gathering, analyzing, and writing news and features for broadcast. It will include practice in interviewing, observation, and use of documentary references that include computer information retrieval and analysis skills. The course builds on the news writing, interviewing, and visual skills you learned in previous classes and emphasizes the creation of strong visual story ideas, shooting, editing with digital equipment, and reporting. You will learn how to tell stories effectively using video, natural sound, and words. Although this course is designed primarily to prepare students for work in television, effective audiovisual communication is also important for students planning careers in web journalism, corporate communications, public relations, advertising, and education.

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JOUR 442/RTVC 442 THE BROADCAST INTERVIEW

Prerequisite: CISP 342
Interview as an essential tool for broadcast information gathering and presentation. Interview styles, question research, production approaches for television and radio, and special interview formats such as talk shows and political debates.

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JOUR 456 ONLINE NEWS

Prerequisites: JOUR 335. Adequate keyboard skills and knowledge of file management. Familiarity with the Internet.
Techniques of gathering, writing, and producing online news: selected issues and breaking news using text, video, sound, photos, and graphics. Course includes web page design, Internet links, and reporting methods suitable for instantaneous Web dissemination. All coursework will be part of the website created in this class on AUD server.

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JOUR 457 MAGAZINE AND NEWSPAPER DESIGN

Prerequisites: CISP 120, JOUR 335
Study of magazine design and conception. Explores journalistic visual literacy, visual/ verbal interpretation and design methods for magazines and newspapers.

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JOUR 458 NEWS REPORTING FOR RADIO/TELEVISION

Prerequisite: JOUR 335
Techniques of broadcast and cable reporting; writing for visual production; production of field reports; use of research retention techniques; and experimental use of visuals in newscasts.

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JOUR 460/RTVC 460 RADIO/TV/CINEMA DOCUMENTARY

Prerequisite: CISP 244
History and analysis of documentary programming: terminology, standards, and accepted practices associated with television documentary production. Use of video, film and audio equipment and facilities in producing a documentary. This course surveys the history, development, controversies, production concerns, and ethics for documentary programs on American television. It does this through readings, screenings, analysis, discussion and production. It will provide guidance in writing proposals and treatments.

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JOUR 475/RTVC 475 INTERNSHIP

Prerequisites: a minimum of 75 credit hours of course work; approval of the CISP internship coordinator and a properly completed Application Form
The internship class is a “hands on” course allowing you to bring together theoretical knowledge, functional competencies and skills developed through course work, and attitudes learned in the class with practical “real world” experiences in the work place. This is the class where you demonstrate your abilities in the work place. You should think of your on-the-job supervisor as your “employer.” AUD sees internships as reciprocal arrangements: students exchange their work in return for on-the-job training, work experience, and an important resume item. It is helpful for most students to think on internships in a similar form as this arrangement recognizes that the agency invests time and effort supervising and training interns and that services of value (work) are expected from the student in return.

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JOUR 498/RTVC 496 PORTFOLIO REVIEW

Prerequisite: senior status
A review of a student’s course work portfolio by an instructor. Portfolio will include key course assignments such as essays, research papers, articles, creative projects, goal statements and career plans.

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MEST 101 ARABIC I

An introduction and continuing study of Modern Standard Arabic. Skills in speaking, listening, reading and writing are developed. Not open to native speakers of Arabic.

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MEST 102 ARABIC II

Prerequisite: MEST 101
This is a continuation of Arabic 101, with expansion of vocabulary and capability of both oral and written expression. Not open to native speakers of Arabic.

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MEST 301 ARABIC PROFICIENCY I

A course in Modern Standard Arabic at the advanced level designed to provide Arabic-speaking B.C.I.S. Majors with the linguistic skills (writing, reading, speaking, listening) that serve as a solid foundation for journalistic expression in Arabic. Emphasis is placed on grammar review, vocabulary acquisition, and composition. Several modern literary texts are used in the course. This course is open only to students with significant prior knowledge/study of Arabic.

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MEST 302 ARABIC PROFICIENCY II

Prerequisite: MEST 301
This is a continuation of MEST 301, with expansion of vocabulary and capability of expression, both orally and in writing. Literary texts of increasing sophistication are used in the course. Students exiting this course will be prepared to follow the Arabic track of the B.C.I.S. program.

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RTVC 301 GLOBAL MEDIA

Broadcast systems of the world: developed and developing nations. Programming of many cultures; the role of satellites in promoting exchange of programs. Relationship between governments, societies, and the media. Issues in international communication.

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RTVC 313 PRODUCTION PLANNING

Prerequisite: CISP 244
Organization and production planning of television programs; budgets, legal clearances, script selection, casting, and logistical problems; duties of the producer, production assistants, and unit manager. Students develop and present television, video and educational production concepts. Production research, written and presentation skills will be developed. Final presentations are before formal peer and professional review panel. Presentations are video taped in a highly interactive environment.

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RTVC 331 WRITING FOR MASS COMMUNICATION II

Prerequisite: CISP 231
Writing scripts for the generic forms of electronic media: situation comedies, soap operas, and serial dramas. May be repeated when topics vary.

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RTVC 340 TELEVISION/CINEMA STUDIO PRODUCTION WORKSHOP I

Prerequisite: CISP 244
Use of television equipment and facilities; camera operations, audio and video control, lighting, tape recorders, graphics, scenery, and portable audio and video production credits.

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RTVC 442/JOUR 442 THE BROADCAST INTERVIEW

Prerequisite: CISP 342
Interview as an essential tool for broadcast information gathering and presentation. Interview styles, question research, production approaches for television and radio, and special interview formats such as talk shows and political debates.

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RTVC 446 MEDIA IN COMMUNITY SERVICE

Prerequisites: RTVC 340, RTVC 313
Use of media for public agencies and institutions and by non-profit groups; creating and placing public service announcements; developing media programs for agencies, institutions, and community groups; budgeting; grant-seeking. Field work.

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RTVC 448 ACTING FOR TELEVISION/CINEMA/RADIO

Prerequisite: CISP 242
Provides the aspiring actor with the foundational aesthetic and technical skills necessary to successfully work in either motion pictures or on television in a single-camera production workshop.

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RTVC 450 TELEVISION/CINEMA DIRECTING

Prerequisite: RTVC 340
This course is designed to explore creative roles of television director both in multi-camera and single camera settings. Students will participate in all aspects of television production through both class exercises and projects to develop directorial skills of analysis, planning, staging, and criticism.

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RTVC 460/JOUR 460 RADIO/TELEVISION/CINEMA DOCUMENTARY

Prerequisite: CISP 244
History and analysis of documentary programming: terminology, standards, and accepted practices associated with television documentary production. Use of video, film and audio equipment and facilities in producing a documentary. This course surveys the history, development, controversies, production concerns, and ethics for documentary programs on American television. It does this through readings, screenings, analysis, discussion and production. It will provide guidance in writing proposals and treatments.

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RTVC 470 RADIO/TELEVISION/CINEMA SOUND DESIGN

Prerequisites: CISP 120, CISP 242
A study of the fundamentals of producing audio segments for presentation software applications, multimedia, and commercial broadcasting. This course includes a laboratory experience using computer-based digital audio editing and the production facilities.

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RTVC 475/JOUR 475 INTERNSHIP

Prerequisite: a minimum of 75 credit hours of course work, approval of the CISP internship coordinator and a properly completed Application Form
Internship experience in a professional broadcast and electronic media, newspaper or magazine organization. The internship class is a “hands on” course allowing you to bring together theoretical knowledge, functional competencies and skills developed through course work, and attitudes learned in the class with practical “real world” experiences in the work place. This is the class where you demonstrate your abilities in the work place.

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RTVC 480 ADVANCED VIDEO

Production: Variable Topics Prerequisite: RTVC 340
Development and production of television programming for cable or broadcast. This interdisciplinary course is designed to give CISP, Visual Communications, and Marketing students opportunities to work together in a competitive, teamwork situation in the development of advertising campaigns for nonprofit agencies. The purpose of this production class is to give students maximum exposure to the concepts and skills that are involved in the production of studio and field-based television Public Service Announcements (PSA) and advertising, and to offer a community service opportunity. For our purposes, we will combine seven areas to form the art of Television Advertising Production.

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RTVC 496/JOUR 498 PORTFOLIO REVIEW

Prerequisite: senior standing
A review of a student’s course work portfolio by an instructor. Portfolio will include key course assignments such as essays, research papers, articles, creative projects, goal statements and career plans.

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