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Graphic design is the art of creating, choosing, and arranging image and text to create visual solutions that convey an idea in order to inform, promote, amuse or persuade. Graphic designers are the link between the client and the audience, considering cognitive, physical, cultural, and social factors in planning and executing appropriate designs solutions to everyday problems. Graphic design involves the following professional specializations:
- Publication Design (brochures, magazines and newspapers)
- Book Design
- Poster Design
- Packaging Design
- Corporate Identity [logos and house styles]
- Information Design (maps, charts, diagrams and interface design)
- Web Design and Multimedia
- Motion Graphics (movie titles and TV graphics)
- Environmental Design (signage systems and environmental graphics)
- Exhibition Design
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