Advertising is the art of selling with visual means, ideas and products to the general public (the consumers) on the street, on TV, in magazines and newspapers. Creative advertisers employ the mind and the lateral thinking skills, out-of-the-box ideas, and every ounce of creative juice in a dynamic mix of business strategy, creative solutions and teamwork.  Creative advertising utilizes sales promotion, public relations, direct marketing, event marketing and new media, and involves the following professional specializations:

1. Print Ads (in magazine and newspapers)
2. Point of Sales displays (in shops and malls)
3. Film Commercials (in cinemas)
4. TV Commercials (on TV)
5. Non Traditional Advertising (ambient music, sponsorship of events, campaigns in unexpected places and ways)
6. Billboards and other outdoor advertising . Banner Ads on websites