Assistant Professor of Marketing

Ph.D., University of Queensland
M.B.A., University of La Verne
B.Sc., National University of Singapore

Professor Lee's work experience and research are in the areas of information technology and marketing. Prior to entering academia, he worked for over ten years as a consultant and manager, for various companies throughout the Asia-Pacific and Oceania regions. He currently teaches at the undergraduate and graduate levels. His primary research interest is in the area of Mobile Phone Marketing, an emerging area of research that combines principles of marketing with that of technological innovation. His research has been published in the Encyclopedia of Mobile Computing & Commerce and the International Journal of Mobile Marketing. Other areas of research include: Advertising, Consumer Behavior, Promotion, and Internet Marketing.