Academic Advising Center
What Can I Do With My Degree?

It is the Academic Advising Centerís ultimate goal to assist you in exploring your degree options before you make an informed decision about the career path that is best for you.

It is extremely important that you, as a student, select an academic major consistent with your abilities, interests and aspirations.

The following document is an educational guide aiming at providing students with insightful information on the various degree programs offered at the American University in Dubai, their descriptions, the necessary student abilities as well as the professions they lead to.

 
Bachelor of Architecture (B.Arch.)

Architecture centers around the artistic design and construction of all genres of edifices intended for human use. As such, architecture students are expected to carry out their creations based on a clear understanding of both the physics and characteristics of the building materials as well as the aesthetics of the structures.

Necessary Skills for Success

  • Physics
  • Creative and Design skills
  • Communication Skills
  • Managerial skills
  • Coordination with Clients, contractors and engineers

 
Potential occupations

  • Design Architects
  • Project Architects
  • Project Managers
  • Construction Administrators
  • Draftsperson…

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Bachelor of Arts in International Studies (B.A.I.S.)

Students pursuing this program undertake an interdisciplinary educational journey. In addition to a two-year worth of language courses, they will gain insightful knowledge on politics, history, business and culture at local, regional and international levels.

Marketable job skills developed

  • Good verbal and written communication skills
  • Self reliance, initiative and team work
  • Analytic, critical thinker
  • Fluent in multiple languages
  • Interact with culturally diverse people
  • Global perspective on economics and trade

  • Ability to grasp dynamics of geopolitical issues
  • Cooperative problem solver
  • Broad knowledge base anchored by historical trends and cultural traditions
  • Ability to adapt programs, products and services to contexts, cultures and people
  • Capacity for independent research
  • Tolerance for ambiguity, respect for diversity, open-mindedness
 
Potential occupations

  • Government civil service
  • Diplomacy
  • Intelligence or security work
  • Interpreter/translator
  • International governmental organizations
  • Non-governmental organizations
  • Research and policy think tanks
  • International business
  • International banking

  • Import-export business
  • Defense contractors
  • International development or construction
  • Public relations
  • Travel and tourism industry
  • Journalism, media, publications, radio
  • Bilingual program director
  • Non-profit organizations
  • International education
  • Teaching English as a foreign language
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Bachelor of Business Administration (B.B.A.)

A BBA is a broad business degree that prepares students for a wide range of careers in both the public (government) and private sectors. Although graduates may secure jobs in any field, they can be great assets to employers when they are placed in jobs that closely match their major. BBA candidates may select from a range of majors including: accounting, economics, finance, and management, marketing, and marketing communications.

Brief Major Descriptions
 

Accounting
The field of Accounting involves communicating information about a companyís financial standing and business operations to managers and other users of information. Financial accounting focuses mainly on the process of producing and reporting financial information of a company for the use of external decision makers. Investors, creditors and or some government agencies are amongst a few external users of information. Managerial accounting emphasizes accounting methods and procedures and how they relate to manufacturing processes and the use of internal managers.

Economics
Economics is a broad field in Social Sciences that helps humans deal with the problem of scarcity. We live in a world of limited resources and unlimited wants. This creates the problem of scarcity and hence the importance of teaching Economics in schools and universities. Students are introduced to different economic systems and different ways of resource allocation. The demand/supply framework and how it applies to determining prices, unemployment, fiscal and monetary policy, poverty and economic development are topics covered in an undergraduate degree in Economics.

Finance
Unlike Accounting and Economics, a degree in finance is a more defined specialization. Students in finance study the value of money and the importance of good financial planning for companiesí success in the long run. Expanding a companyís wealth and minimizing its costs are amongst the primary responsibilities of a financial officer. With the long- run focus, financial modeling and forecasting equip students with skills in strategic planning and predictions.

Management
A degree in management is a broad specialization in which focus is given to the optimal management of human resources, understanding organizational behavior, managing change within organizations, developing effective operations, and leading and developing strategy for organizations.
The ultimate goal is to develop and implement strategies aimed at managing employees, facilities and capital for optimum cohesiveness, productivity and competitiveness.

Marketing
Marketing focuses on processes by which customers are both acquired and retained by companies. The main focus is consumer needs and how high-valued products and services satisfy those needs, and the most effective methods of arranging for their distribution to consumers.

Marketing Communications
Unlike traditional advertising, Marketing Communications focuses on brand development through the employment of a complex array of strategies that involve data-driven communications, sales promotion, public relations, direct response marketing, event sponsorship, personal selling, as well as mass and two-way media.

Necessary Skills for Success

  • Analytical and conceptual skills
  • Strategic planning
  • Critical judgment and problem-solving
  • Computer skills
  • Time management skills

  • Human relations skills
  • Decision-making skills
  • Communication (written and spoken) and presentation skills
  • Interpersonal and leadership skills
 
Personality traits necessary for success in todayís corporate world
(Based on the “Big Five” personality traits especially relevant to organizations)

  • Agreeable
  • Organized
  • Self-disciplined
  • Responsible

  • Sociable
  • Assertive
  • Open
 
Accounting majors are employed by

  • Large accounting firms e.g. Ernst and Young/ KPMG / TAGI and smaller accountancy practices.
  • Government ministries and entities
  • Business and commercial enterprises
  • Banking and financial services
  • Manufacturing firms

  • Management consultancies
  • Schools, Colleges and Universities
  • General hospitals and health care facilities
  • Law firms
  • International and regional organizations (ex: United Nations, Gulf Investment Institute, Abu Dhabi Investment Authority…)
 
Economics and Finance Majors are employed by

  • Government organizations
  • Central/ Reserve Banks
  • Banks and Financial markets
  • Insurance companies
  • Investment brokerage firms
  • Educational institutions
  • Embassies

  • TV stations and broadcasting channels
  • Newspapers
  • Political consulting agencies
  • Manufacturing firms
  • Regional organizations
  • Local organizations include: Gulf Investment Corporation, Arab Fund for Economic and Social Development…
 
Management Majors are employed in
A wide range of management positions in companies of all sizes in both public and private sectors including:

  • Leading Fortune 500 companies
  • Government ministries
  • Government organizations
  • Business and Commercial enterprises of every kind
  • Banking and Financial services companies
  • Real Estate Companies

  • Manufacturing Companies
  • Consulting Companies
  • Logistics Companies
  • Construction Companies
  • Pharmaceutical Companies
  • Educational Organizations
  • Regional Organizations…
 
Marketing and Marketing Communications Majors are employed by

  • Private and public sector organizations
  • Advertising and marketing companies
  • Sales and brand management

  • Market research
  • Public relations
  • Export management…
 
Additional traits required for Marketing-related majors:

  • A good ear for authentic, persuasive language
  • A good eye for compelling visual design
  • Ability to apply marketing knowledge
  • Dedicated to research
  • Uses business technology effectively
  • Passionately persistent
  • Open-minded creativity and imagination
  • Fluid mapping of features to benefits in context

  • Engaging flair for showmanship
  • Analytical pattern recognition
  • Agile product management
  • Experimental curiosity and vigor
  • Ability to utilize the 4 P’s of marketing
  • Ability to meet deadlines
  • Familiarity of M.C. strategies
  • Innovative
  • Plan and execute projects
  • Interpersonal communicator
 
AUD BBA graduates are currently employed by:

Emirates Bank, Lloyds TSB, JAFZA, GfK-MEMRB Marketing Services FZ LLC, General Electric, Dubai Industrial City, NettResults Integrated Mktg & PR, MBC TV - FZ LLC, Cisco Systems, Emirates Airlines, Hilton Dubai Jumeirah, Shell EP International, Hamptons International, Reckitt Benckiser, Nakheel, Tanmiyat Group…

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Bachelor of Communication and Information Studies (B.C.I.S.)

The Bachelor of Communication and Information Studies (B.C.I.S.) prepares students to work in twenty-first century media. Students pursuing this degree are able to write, edit, produce or direct different genres. Depending on the chosen track, students learn screenwriting, digital production skills and art direction in storytelling and digital production (DPST) while those choosing the journalism track will master the art of writing for news reporting agencies.

Required Skills

  • Ability to work in stressful situations
  • Good time and budget management
  • Ability to remain focused and committed to goals

  • Outstanding speaking and writing abilities
  • Excellent social skills
  • Ethical responsibility and respect of others’ values
 
Potential Occupations for BCIS graduates
AUD graduates have succeeded in securing jobs in the following companies in the area: City 7 TV, Arabic-CNN, Dubai Pearl, MBC- Dubai, Leo Burnett- Dubai, Studio Twofour 54, Abu Dhabi TV, Variety Production Haji Baba Jan, The Economist…
 
DPST graduates are employed in the entertainment and media industry while working on different projects:

  • Commercials
  • Movies
  • Documentaries

  • Television shows
  • Corporate training videos
  • Educational videos
 
Journalism graduates are employed in news broadcasts, newspapers, websites or magazines; their positions include:

  • Editors
  • Reporters
  • Publishers
  • Anchors
  • Critics
  • Journalists
  • Columnists
  • Correspondents
  • Analysts
  • News Specialists
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Bachelor of Science degrees in Civil, Computer, Electrical and Mechanical Engineering

AUD currently offers BS degrees in Civil, Computer, Electrical and Mechanical Engineering

Civil Engineering
Civil Engineering is among the most comprehensive fields of engineering, and includes the design, construction and maintenance of buildings, roads, railways, bridges, airports, water treatment plant and major infrastructure developments. The major branches of civil engineering covered by AUDís curriculum are structural, geotechnical, hydraulic, environmental, transportation, or construction engineering.

Computer Engineering
Computer engineers design and build digital devices and systems such as computers, telecommunication and medical devices among others. Knowledge in hardware and systems design and architecture, software and database engineering and data networks are among the thrust areas covered by AUDís curriculum. While computer programming and software design is an integral part of computer engineering studies, the main focus is on hardware design and hardware-software integration.

Electrical Engineering
Electrical Engineering deals with the study and application of electricity in small and large scale engineering systems. Emphasis is on the design, analysis, and operation of electric devices or systems, ranging from electrical power grids, electric motors, and control systems to electronics, wired communication devices, and wireless phones. AUDís curriculum includes elective courses in the areas of telecommunication, energy engineering, and electronics.

Mechanical Engineering
The focus of Mechanical Engineering is on the design, manufacturing and maintainance of advanced materials, components and systems, with applications in the fields of automotive engineering, aeronautics, robotics and mechatronics, ventilation and air conditioning, and efficient energy systems. The AUD curriculum offers a broad range of technical electives in the fields of computer-aided design, robotic control systems, turbomachinery, aerodynamics, and energy systems.

 

Skills Required

  • Mathematics and physics
  • Problem solving skills
  • Imagination and creative thinking
  • Analytical and critical thinking

  • Attention to detail
  • Teamwork and leadership
  • Verbal and written communication skills
  • Good command of technology and computers
 
Potential occupations for Civil Engineering graduates:

  • Civil Engineer
  • Project Manager
  • Construction Manager
  • Structural Engineer
  • Transportation Planning Engineer

  • Hydraulic Engineer
  • Environmental Engineer
  • Geotechnical Designer
  • Water Resources Specialist
  • Engineering Consultant
 
Potential occupations for Computer Engineering graduates:

  • Hardware Engineer
  • Computer Architect
  • Software Engineer
  • Systems Integration Engineer
  • Network Design Engineer

  • Database Engineer
  • System Designer
  • Hardware Consultant
  • Software Designer
 
Potential occupations for Electrical Engineering graduates:

  • Electrical Engineer
  • Electrical Controls Engineer
  • Test Engineer
  • Electrical Maintenance Supervisor

  • Instrument Maintenance Supervisor
  • Communication Engineer
  • Electronics and Instrumentation Engineer
  • Power Systems Engineer
 
Potential occupations for Mechanical Engineering graduates:

  • Mechanical Design Engineer
  • Manufacturing Engineer
  • Product Manager
  • Quality Assurance Engineer
  • Automotive Engineer

  • Aeronautical Engineer
  • Mechatronics Engineer
  • Building Services Engineer
  • Heat, Ventilation and Air Conditioning (HVAC) Consultant
 
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Bachelor of Fine Arts in Interior Design (B.F.A.)

This degree produces highly qualified graduates who are able to integrate their artistic skills within design and technology with a sound foundation in business practice. These skills are used to produce aesthetically pleasing but highly functional interior environments. The program enforces the aspects of cultural, ethical and professional diversity.

Skills Required

  • Competence in Design
  • Understanding of Human Psychology
  • Understanding of Research Methods
  • Creativity and Vision
  • Management of Financial resources

  • Time Management
  • Communication in all forms (writing, persuasion, speaking, reading)
  • Critical Thinking
  • Judgment and decision making
 
Possible Careers
Graduates can also specialize in different niches: exhibition design, theatrical design, digital visualizations in the movie industry…

  • Residential Interior Designer
  • Commercial Interior Designer
  • Hospitality Interior Designer
  • Healthcare Interior Designer
  • Facility Planner
  • LEED Specialist
  • Lighting Designer
  • Exhibition Designer
  • Designer/Sales Representative
  • CAD Specialist
  • Sustainable Design Specialist
  • Professional Renderer
  • Model Builder
  • Product Designer
  • Furniture Designer
  • Interior Design project Manager
  •  

  • Interior Design marketing Specialist
  • University Lecturer
  • Graphics and way finding Design Specialist
  • Design Photographer
  • Museum Exhibition Specialist
  • Conservation and Restoration Specialist
  • Design Journalist
  • Feng Shui and Vaastu Shastra Specialists
  • Industry specialized software programmer
  • Specification Writer
  • Industry publications editor
  • Art and Accessories Consultant
  • Stage designer (Scene Designer)
  • Design Coordinator (For Concepts Development: Consultant/Contractor)
  • FF&E Design Specialist
  • Visuals (Perspectives) Designer…
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Bachelor of Fine Arts in Visual Communication (B.F.A.)

The Visual Communication program informs and guides aspiring artists and designers in various concentrations to contribute to the realms of advertising, design, photography, digital media and art in the UAE and beyond. The program endeavors to create an awareness and critical perception of the historical, cultural and theoretical foundation for art and design work. Concentrations include Creative Advertising, Digital Media, Graphic Design, Photography, and Studio Art.

Skills Required

  • Creativity and vision
  • Visual and aesthetic literacy
  • Complex problem solving
  • Critical, analytical and systemic thinking
  • Research ability and synthesis

  • Social perceptiveness
  • Understanding of human behavior
  • Technical literacy and competence
  • Time management
 
Possible Careers

Freelance designer, studio designer, portrait artist, painter, sculptor, digital and new media artist, installation artist, performance artist, advertising account executive, media planner, media buyer, media director, exhibit designer, package designer, art worker, brand manager, print media production artist, story board and composite artist, editorial photographer, freelance or studio photographer, art photographer, product photographer, food photographer, fashion photographer, documentary photographer, photojournalist, copywriter, art or creative director, graphic designer, web designer, typographer, studio manager, illustrator, book designer, gallery or museum curator, project director, game designer, application designer, sound engineer, sound artist, video artist, video production artist, animator.

AUD BFA graduates are currently employed by:

Leo Burnett, Impact BBDO, Grey Worldwide, Brand Union, Starcom, Brownbook Magazine, Art Sawa, Campus Radio ME, Dubai Media Incorporated, Make Due, 911 Advertising and Marketing, Publicis, Landor Associates, The Next Web, Wunderman, Anayou, National Geographic, Virgin, Publinet, Saatchi & Saatchi, and Ogilvy & Mather. Graduates have also gone on to careers as artists, and freelance designers and photographers, opening their own studios and galleries, and showing their work and gaining representation with prominent galleries nationally and internationally.

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