The Health Center at the American University in Dubai (AUD) organized The Blood Drive Campaign. The campaign, in association with the Blood Bank Department, Al Wasl Hospital in Dubai, was promoted by AUD's freshman students.

Nelly Halabi, Director of the Health Center at AUD, commented: “AUD organizes the Blood Drive Campaign every six months on campus and we are glad to be part of this humanitarian cause. Our main objective is to provide regular help and support to the patients suffering from Thalassaemia. Donating blood is healthy since it minimizes the risk of a heart attack and decreases blood pressure.”

Medical staff from Al Wasl Hospital assisted AUD Health Center staff during the event which also included Hemoglobin Blood Tests and Medical check ups for each donor.

The Thalassaemia Center , which launched its operations in early 1989, is considered to be a leader in the treatment of Thalassaemia in the UAE and the Gulf. Over twenty five cases of Thalassaemia can be accepted daily in the center's fully equipped facility.

The Blood Donation Center at Al Wasl Hospital conducts outreach programs across Dubai in hotels, schools, universities, and companies on a daily basis. It also has regular donors from all across the UAE.